The new-age Gold Rush: App Development
For years, independent software developers have had little perspective of developing successful softwares as big time companies and their marketing were do big to compete with. Because of this, software developers could little but work for big-time companies with a limited view for expanding further.
The introduction of the iPod and iPad and the iTunes store where any person can freely develop any software and can sell it, has become not only a way for developers to make extra money but for some, a full-time profession.
Ethan Nicholas: The biggest success story of app-development
Ethan Nicholas, the head of a one-man developing company is one of the best examples of the boon app-development has proved to developers.
Nicholas, before his success was a small-time developer with financial problems. It was in his Christmas break that he took up developing an iPhone game called “iShoot” . After its release the game did not become very popular. To promote his game, Nicholas released a Lite(demo) version of the game. The minute he did, there were thousands of downloads of the Lite game. This culminated to a large number of purchases of the full version. In a month, the app had risen to the top ten apps of iTunes which meant sales of over 10,000 copies of the game in a single day. Thus Nicholas had risen from a small-timer to a sub-millionaire.
Nicholas’ success is not only an example of how much software developers have gained from App development, but also the right way to promote games and software.
The total sales of iPhone apps has totaled to a huge $25 billion showing the huge popularity of apps with both people and Developers.